Our roadmap

Lead the way to 100% slave free chocolate

This means we support projects that:


Strong cocoa

We want people of all ages to have the opportunity to shape their own future. We believe a decent education and the ability to make a decent living help make this possible. In this pillar, we concentrate on communities in Ghana and Ivory Coast where Tony’s works in partnership with cocoa farming communities.



We want to make (future) consumers aware of the existence of modern slavery and child labor in the chocolate industry and other industries so they can then make conscious choices. We also want to show that everyone can help make 100% slave free the norm in chocolate. In this pillar, we concentrate primarily on the Netherlands, the US, the UK and Switzerland.



We want to inspire governments and companies to enact positive change in the cocoa supply chain. To end slavery in the cocoa industry, the key players in the industry need to reconfigure their supply chains. In this pillar, our main areas of focus are research, lobbying and giving farmers a louder voice in the supply chain.

How it works

And how we work together

The Foundation

The Chocolonely Foundation is an independent organization with an independent board that makes its own decisions. The Chocolonely Foundation shares Tony’s mission of 100% slave free chocolate industry. The Foundation supports Tony’s in its mission by focusing on activities that fall outside the cocoa supply chain. The board meets 6 times a year to assess project proposals and decide on long-term strategy. The Foundation is funded primarily by Tony’s Chocolonely, which donates 1% of its annual net sales to projects supported by the Foundation.

The Board

Mavis Carrilho
Mavis Carrilho
Hans Perk
Hans Perk
Wouter van Leeuwen
Wouter van Leeuwen
Liedewij Hentenaar
Liedewij Hentenaar
Board Member
Geert Waelkens
Geert Waelkens
Board Member


To qualify, projects must meet the following selection criteria.

  • The project must directly contribute to the advancement of our mission and fall within one of our 3 pillars of action.
  • The approach must be demonstrably effective and/or innovative.
  • The results achieved by the project must be freely available.
  • In the first pillar, we concentrate on Ghana and Ivory Coast.

If you have a good idea or a project that meets our selection criteria, we’d like to hear from you. We’d love to know why you think your idea or initiative ties in with our mission.